On Madison Avenue, nostalgia — taking consumers to a place they 「ache to go again,」 as Mad Men's Don Draper would say — has long been standard fare for Western advertisers.
在美国广告业,复古风会让消费者身入其境,「再次回味过去」,正如广告狂人中的主角Don Draper说的那样,复古风是西方广告业一直以来标準的经营模式。
Creative Director Don Draper asks Menken. 「I want your kind of people Mr.」 Draper.
创作导演Don Draper问Menken.「我想要你这样的人,Draper先生。」
Jack dresses as Don Draper from Mad Men, complete with cigarette and glass of whisky.
杰克装扮成了《广告狂人》中的乔?汉姆,还配备了香烟和一杯威士忌。
The Don Draper look of boxy suits and starched white shirts was even re-created by American retail stalwart Brooks Brothers, which introduced a limited-edition 「Mad Men」 suit for $998.
美国零售服装巨头BrooksBrothers甚至真的推出了《广告狂人》限量版套装,定价998美元,重塑了Don Draper(剧中角色)板正的西装和浆挺的白衬衣扮相。