in the marketing channel strategy, the marketing channel relationship is a core question.
在营销渠道策略中,营销渠道关系是一个核心问题。
which type of the marketing channel relationship do we should to establish?
建立什么样的营销渠道关系?。
marketing channel relationship is the interaction state and cooperation depth among members in marketing channel system.
渠道关系是指渠道系统中各个成员之间的交往状态和合作深度。
the marketing channel relationship based on contract must be built on trust. but the degree of the trust is different.
建立在契约基础上的渠道关系总体上是以相互信任为前提的,但信任的程度有差异。