how enterprises identify various kinds of unsatisfied needs to develop the marketing chance, and to improve the quality of products or services to meet the customers' needs are discussed.
探讨了企业如何识别各种未满足的需要来挖掘市场营销机会,从而开发或改进产品服务以满足顾客需要。
marketers are consequently always looking for market opportunities – profitable possibilities of filling unsatisfied needs or creating new ones, due to its competencies.