ambush marketing中文，ambush marketing的意思，ambush marketing翻译及用法

2026-05-05 13:46 浏览次数 16

ambush marketing

英[ˈæmbʊʃ ˈmɑ:kɪtɪŋ]美[ˈæmbʊʃ ˈmɑrkɪtɪŋ]

隐性营销；埋伏式营销；伏击式营销

ambush marketing 英语释义

英语释义

    1. marketing in which a company attempts to advertise and promote its products by associating them with a public event (such as a major sporting event) without paying the fees that an exclusive sponsor is required to pay
    Two Dutch women were released on bail Wednesday after facing charges they took part in an ambush marketing campaign at a World Cup match.
    — Yahoo! News, 16 June 2010

ambush marketing 例句

英汉例句

  • Based on the analysis of its meaning, forms and the defects, the paper gave an advice on the legal regulatory system against ambush marketing for 2008 Beijing Olympic Games.

    本文对奥运会隐性市场的涵义及其行为的主要表现形式进行了相应的阐述，并针对我国现行的法律规范的缺陷，提出了对2008年奥运会隐性市场行为的法律规制措施。

  • The widely arisen ambush marketing in late 20th century, however, badly damage the interests of sponsor and, as a result, more damage to the development of sports industry.

    但是，20世纪后期在体育赞助中广泛出现的寄生营销严重地损害了赞助商的利益，并进一步损害了体育产业的发展。

  • However, while more and more event organizers and sponsors have become aware of its threats to the returns of sponsorship, the survival space for ambush marketing is terribly squeezed.

    但是，随着越来越多的事件组织者以及赞助商开始意识到埋伏营销对赞助收益的危害性，埋伏营销的生存空间就受到了极大的打压。

  • Fuji company spent a great sum of money becoming the global sponsor of Los Angeles Olympic games in 1984. However, at the same time, Kodak company made history of ambush marketing in Olympic games.

    1984年洛杉矶奥运会富士公司耗费巨资成为该届奥运会的全球赞助商，柯达公司则首开奥运会埋伏营销先河。

  • This was just one of 18 examples of ambush marketing at Euro 2008 identified by researchers at Coventry University Business School.

    这仅仅是在本届欧洲杯上考文垂大学商学院所确认的18种「伏击营销」例子中的一个。

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