how to use and develope the regional, national heritage, to seek local tradition and modernity in the modern advertising design has become an important research topic in the modern advertising design.
如何借鑒和发展地域性、民族性的传统文化,寻求现代性与本土传统在现代广告设计中的融合和统一,已成为现代广告设计重要的研究课题。