this thesis combines the qualitative data analysis with the quantitative analysis, and focuses on discussing the psychological effect course of the audience accepting the emotional appeal advertising.
本文主要采取定性分析和定量分析相结合的方法,重点论述了个体受众接受情感诉求广告的心理效应过程。
as a mathematical tool for processing discrete data, rough sets provide a new point of view for qualitative data analysis methods.