anta isn「t spending enough on marketing -- it allots only 12% of revenue, compared with 17% at li ning, mr. wei writes in research report.
魏晓坡在一份研究报告中指出,安踏在市场营销上支出不足,仅占收入的12%,而相比之下李宁将收入的17%用于营销。
the small stand for anta china co., a famous sport shoe company in china, was surrounded by dozens of people.
中国知名运动鞋公司安踏体育用品有限公司的展位前围满了数十位求职者。
founded 13 years ago, fujian-based anta can」t match the superstar endorsement deals of adidas, whose reebok brand is paying basketball「s yao ming an estimated $7 million to $10 million a year.
阿迪达斯旗下的锐步(reebok)品牌每年约支付篮球明星姚明700万到1,000万美元的代言费,总部位于福建省、仅有13年历史的安踏在这方面无法与之相比。
a small detail in anta sports」 listing prospectus last july has yielded an unexpected headache for the chinese sportswear company as the value of the renminbi rises.
随着人民币升值,安踏体育用品有限公司(antasports)去年7月份上市招股说明书中的一个小细节,给这家中国公司带来了一个当初未曾意料到的头痛问题。
there are many links between anta and the houston rockets.
安踏还与休斯顿火箭队建立了密切联系。
but because of its specificity, anta found its cash trapped in hong kong dollars as the renminbi rose by 7 per cent against the territory「s currency, which is pegged to the us dollar.
但由于它的这一说明,安踏发现,随着人民币兑港元汇率上升7%,其资金陷在了港元里(港元实行与美元的联系汇率制度)。
fortunately, fujian is located in one corner of the anta let us see the hope.
幸运的是,位于福建的安踏一个角落,让我们看到了希望。
rafael anta of the inter-american development bank was even more cautious: 「we know little about impact and nothing about business models.」
泛美开发银行的ra则更加谨慎的说道:「我们对于其影响知之甚少而对业务模式一无所知」。
anta is also the case, and that thousands of homes do not have any difference in essence.
安踏也是如此,而成千上万的家庭没有任何本质上的区别。
but in recent years, anta has become the main sponsor for activities such as the chinese basketball association, the china volleyball league and china」s table-tennis league.
但最近几年安踏已成为中国篮球协会、中国排球协会和中国乒乓球协会等举办的体育赛事的主要赞助商。
in its initial public offering, anta priced its shares at hk$5.28.
安踏的首次公开募股价格为5.28港元。
xiaopo wei, an analyst at clsa, warns that anta could face near-term margin pressures following the rollout of directly managed flagship stores in several cities.
里昂证券分析师魏晓坡警告说,随着安踏在多个城市中开设了直营旗舰店,公司近期可能会面临利润压力。
hope to further improve the development of model anta , and the development of local sports brand reference.
希望能进一步改进安踏的发展模式,并为本土体育品牌的发展提供借鑒。
three chinese companies outgrew our list from last year: branded sports- wear maker anta sports products, web-service provider baidu and knitwear manufacturer shenzhou international holdings.
它们分别是已打出品牌的运动用品公司安踏体育用品有限公司、网络服务提供商百度公司和针织品制造商申洲国际集团控股有限公司。