Building and constructing this mode can offer thinking and methods for enterprises ' cross-cultural marketing and operating, prevent enterprises from taking more detours in cross-cultural marketing.
通过对这一模式的建构,可以为企业跨文化营销运作提供思路和方法,避免企业在跨文化营销中多走弯路。
However, the huge cultural ideas differences between target markets, lead to great difficulties faced by cross-cultural marketing of many multinational companies.
然而,目标市场文化理念的迥异,使许多企业的跨文化营销都面临着很大的文化困境。
The last two chapters analyze the difficulties faced by Chinese enterprises in cross-cultural marketing overseas and corresponding measures, point out the direction of future research.
最后两章,针对中国企业在海外市场上进行跨文化营销所遇到的困难,提出了相应的文化整合措施,并指出了今后的研究方向。