ITA is one of several companies that analyzes raw flight data from the major airlines including flight times, seat availability and fares.
ITA是分析航空公司原始航班数据的几家公司之一，这些数据包括航班时间，客座率和票价等。
Instead, the recent purchase of ITA Software was an indicator of how the company might make some medium to big bets to see what sticks.
取而代之的是，最近对ITA软件的购买是一个指示，这间公司想明白在中型赌注变成大额赌注过程中究竟什么起了作用。
So, if Google intends to get into travel metasearch — and all indications are that it does — then ITA is an ideal flight-search partner.
所以如果Google打算进入旅游搜索领域，ITA的确是它理想的航班搜索合作伙伴。
Here「s a look at what」s going on and how Google「s purchase of ITA may affect your future travel plans.
这是怎么回事？谷歌收购ITA会对您未来的出行计划带来什么影响？
Google says it will only use ITA to improve the flight search experience, and the company has no plans to use ITA to sell airline tickets and travel packages directly to consumers.
谷歌表示，它将只使用ITA来完善其航班信息搜索功能，没有计划通过ITA直接向顾客出售机票或旅行套餐。
Could ITA be another example of a deal in which both Google」s shareholders and consumers come out as winners?
收购ITA能够成为谷歌股东和消费者双赢的另一个实例呢？
ITA says the B2B version of the app can be integrated into existing mobile and booking systems while the consumer-facing version on iTunes will remain search-only.
ITA说这一应用的B2B版本可以被整合进现在的手机和预订系统，iTunes上供消费者下载的版本将只保留搜索功能。
Although ITA says it has some airline-contract prospects in the pipeline, for now it doesn't have any publicly disclosed airline-reservation system contracts.
尽管ITA表示，一些与航空公司合作的协议仍在过程中，但目前为止它没有就机票预订系统与任何航空公司达成公开的协议。
After failing in the GDS business, would ITA want to admit its shortcomings in the airline-hosting business, too?
经历了GDS尝试的失败后，ITA是否愿意承认他们在航空公司托管业务中的缺陷？
Google collects, analyzes and aggregates airline data. It will improve that capability with technology developed by ITA Software, which Google acquired earlier this year.
Google搜集，分析和集合航班数据，使用ITA Soft ware软件公司的技术提升这种能力，这家公司是今Google年今年早期收购的。
But the fact is, ITA is the primary transaction component for major OTAs and Meta Search sites, allowing them to sell seats directly to site visitors.
而实际上，ITA是很多大型在线旅行社和元搜索网站交易流程中的重要组成部分，有了ITA提供的这些软件，这些网站才可以直接向它们的用户销售机票。
To meet concerns during a lengthy review by the Federal Trade Commission, Google first promised to honor all ITA contracts.
联邦贸易委员会对交易进行了长时间审核，期间，为应对各方疑虑，谷歌首次承诺将执行ita公司的所有合同。
One possibility would be for ITA to dispose of its airline-reservations system assets and to merge its QPX flight search business into Google.
有一种可能是ITA先行剥离其机票预订系统业务，然后把QPX航班搜索业务出售给Google。
Quite possibly, which is why it is likely to get a green light from anti-trust watchdogs in America, where ITA has most of its business.
很有可能，这也是为什么它可能得到美国监管机构批準的原因所在，毕竟ITA的大部分业务在美国进行。
Most of the press coverage of the announcement took the easy way out and copied from the media release the shorthand that ITA is simply a 「flight information software company.」
报道这件事的大部分文章都力求省事地复制官方新闻稿中的信息，说ITA只是一家「航班信息软件公司」。
ITA then keeps an up-to-date database of all this flight information for analysis and comparison shopping.
ITA拥有实时更新的航班信息数据库，以便进行分析和对比选择。
The proposed deal, which needs regulatory approval, will unnerve the likes of Orbitz and Kayak, which rely on ITA for data to power their online travel services.
这件被提议的交易，还需要监管部门的批準，将会撼动诸如orbitz和Kayak之类公司的神经，因为它们依赖ITA提供的数据来开展它们的在线旅行业务。
Or perhaps ITA could spin off its res system business into a new company.
另一种可能是ITA将剥离它的预订系统业务，组建一家新公司。