on the basis of questionnaires, factor analysis or principal component analysis extract the customer perceived value drivers factors structure.
在大规模问卷调查的基础上,通过因子分析分析法萃取出顾客感知价值驱动因素的因子结构;
the customer perceived value is the main driving factor for the formation of brand loyalty which is affected by gender difference and product difference directly.
消费者的品牌感知价值存在性别差异和品类差异,这种差异直接影响消费者品牌忠诚的形成。
for the customer perceived value section, the writer brings forward several management suggestions based on the literature reference.
对于客户感知价值,在通过文献回顾把握其内涵的基础上提出了在超市中进行客户感知价值管理的建议;