Mr Farley has used social media and viral-marketing techniques to generate excitement and name-recognition.
Farley先生曾靠社会媒体和病毒营销手法[称基因行销或核爆式行销,是一种讯息传递策略,通过公众将信息廉价复制,告诉给其它受众,从而迅速扩大自己的影响。] 来产生令人兴奋的事情和提高知名度。
Structural duplication is best summed up by a phrase my co-worker Pat Farley USES: Same whitespace, different values.
我的同事PatFarley使用了一个短语就很好地总结了结构化复制:相同的空白,不同的值。
Mr Farley found customers were indifferent to the brand—which, he says, 「is worse than customers not liking Ford.」
法尔利先生发现客户对于品牌比较不关心---他说,「这要比客户不喜欢福特这个牌子更糟糕。」
Gail: According to your planner, you wanted to check on the Farley project today.
根据您的日程表,您今天要检查一下Farley项目。
Farley Two, what happened there?
法利2,那发生了什么呢?
Mr Mulally poached Mr Farley in 2007 from Toyota, where he had worked for 17 years, often using guerrilla-marketing techniques.
穆拉利先生于2007年把法尔利先生从丰田汽车挖了过来,法尔利先生曾在丰田工作了17年,他喜欢使用游击战式的营销技巧。
「These groups bring together people who have that adventurous impulse,」 Farley says.
Farley说:「这些团队将有冒险动力的人们团结了。」
「We have a positive job to do here,」 Farley said.
「我们有个积极的工作要做,」Farley说。
Keep a positive outlook on your vacation, Farley advises.
Farley建议,对你的假期保持积极的观点。
Those memories are 「precious stuff, like gold in a family vault, 」 Farley tells WebMD.
Farley告诉WebMD,那些记忆是「珍贵之物,就像家庭金库里的黄金。」
Mr Farley uses traditional media as well as online advertising, but combines both with unconventional marketing.
法尔利先生在使用在线广告营销手段的同时也在使用传统的媒体进行市场推广,但是他通过一个不同寻常的市场营销方式把两者结合了起来。
Earlier than most of his rivals, Jim Farley also understood how important the Internet was becoming to car buyers.
吉姆·法尔·利比其大多数的竞争对手要更早的认识到了网络对于汽车购买者们的重要性。
Since the Democrats have only a majority of 32-30 in the Senate, Mr Farley feared that unless he crossed party lines to support the bill, a shutdown was likely.
由于民主党在议会只占据着32-30的微弱多数,Farley先生担心,除非共和党方面有人支持预算法案,政府可能要关门大吉。
But Farley pointed out the results don't mean people in Philadelphia are ugly or the city is a bad place to visit.
但法尔利指出,评选结果并不意味着「费城人令人讨厌」或「费城不值得一去」。
The launch of the Fiesta in America was a test of the Farley strategy.
这次在美国举行的嘉年华活动就是对法尔利先生营销战略的一次检验。
Farley is more than just cute, he is a fighter.
法利比一般的更加可爱,他是一个战士。
Like Faunia Farley in 「the Human Stain」, there is nothing remotely real or credible about Pegeen.
如《人性的污点》中的佛尼亚·法利一样,佩吉这个人物既不真实也不可信。