read customers minds, anticipate their needs rather than relying on focus groups and surveys.

阅读客户的心态，预期他们的需要，而不是等待焦点调研小组和调查。

here he discussed 「new coke」 – focus groups reported that it tasted better and would sell well, but the reality was a clamour to bring back the old taste.

他在这里讨论了「新的可乐」：焦点调研小组报告说它喝起来更可口，应该卖得更好；但现实是，无数声音要求换回旧口味。

none of these things, of course, guarantees success: you can buy in clever ideas, pursue simplicity, ignore focus groups and fail wisely—and still go bust.

当然，这些经验都不能保证成功：你可以收购聪明的点子，追求简洁，忽略市场需求采样以及精明地失败——但仍会破产。

focus groups have a place in market research, but to evaluate interaction designs you must closely observe individual users as they perform tasks with the user interface.

虽然焦点小组在市场研究中起到一定的作用，但对于评估交互设计，你必须仔细观察每个用户如何操作用户界面的任务。

these 「stay interviews」 should be conducted by a third party, not the manager, or hr could hold focus groups in a safe setting.

‘留人面谈’不应该由经理而是由第三方主持，可以是人力资源部在一个让人安心的环境中进行。

focus groups and questionnaires don「t cut it; designers know that you must care enough to actually be present in people」s lives.

焦点小组和问卷调查并不能处理这些，设计师知道，你必须足够关注并真正融入到人们的生活中。

for years, neil o'brien, director of a eurosceptic campaign outfit, open europe, has asked british focus groups what the words 「european union」 bring to mind.

几年来，欧元怀疑论运动的一个组织「开放的欧洲」的主席尼尔问英国的焦点群体「欧盟」这两个词让我们怎么想的。

prototypes and early working products are produced and constantly refined. they are shown not to focus groups or other outsiders, but to mr. jobs and a few members of his team.

产品原型和早期产品的是在生产中不断完善的，这个过程并不向主要团队或者外界展示，而仅仅是在乔布斯和其他少数几个人的团队中。

the topics were distributed to all pcst delegates, who were organised into focus groups to offer up to three recommendations to tackle any of the challenges.

这些主题都分发给了pcst的所有与会代表，并把他们划分成焦点小组来贡献至多三条应对这些挑战的建议。

in recent polls and focus groups he has found that brazilians, including the poorest, have woken up to the fact that they pay high taxes.

从最近民调和客户取样群体中，他发现巴西老百姓（包括最穷的）已经觉悟他们付税偏高的事实。

we ran a total of 53 focus groups involving 371 participants in three sites.

我们对三个城市中53个焦点小组总计371位参与者进行了研究。

getting feedback from focus groups can help guide the process.

从中心小组得到反馈可以帮助引导开发过程。

do enough marketing research —like focus groups combined with surveys —to quantify the impact and get a sense of how customers will react.

比如采用焦点小组和问卷调查想结合的方式。量化这种影响，提前认识到对消费者可能的反应。

nist researchers held focus groups with u.s. military personnel who have served overseas to determine critical communication interactions to simulate and evaluate in tests.

nist的研究者和美国在海外服役的人员成立了专门的研究小组来模拟和评估以决定比较关键的交流交互。