the marketing competence of the household electrical appliances enterprise mainly exist in 3 aspects: the market capability, the profit ability and the average satisfaction of the customers.
家电企业营销竞争力要素主要在于3个方面:市场能力、赢利能力和顾客综合满意程度。
in china household electrical appliances enterprise may benefit from the model of advanced experiences of scm and the paper finds out the suitable supply chain pattern to those enterprises.