Conversely, traffic to OTA websites decreased, but their conversion rates increased.
相反地,在线旅行社的访问量降低了,而转化率却反而上升了。
Due to limitations in terms of technology, it is important to leverage the OTA system, more and more travellers are now looking for a one-stop shop for their purchases.
由于技术方面的限制,重要的是酒店充分利用OTA系统,因为越来越多旅行者正在寻求一站式的购买平台。
However, OTA conversion levels show a general upward trend in 2009.
然而,OTA的用户转化率水平在2009年呈现了整体的上升趋势。
Loyalty program members who book via OTAs must understand that they've forfeited their perks to the OTA in the form of a hefty commission.
酒店应该告诉那些通过在线旅行社预订的忠诚计划会员,他们这样做等于拿自己的权益向在线旅行社支付额外的佣金。
There is a slight increase of OTA contribution, compared to Q1 2008, when 76.8% of the online bookings come from the direct online channel, while 23.2% came from the OTAs.
与2008年一季度比较,OTA的贡献率有轻微上升——当时,76.8%的在线订单来自直接在线渠道,而23.2%来自OTA。
The chart below analyzes the true cost of OTA business. It looks at the average size of a hotel in different regions of the world.
下表对通过在线旅行社进行分销的真正成本作分析,我们分析的是在全球不同地区的一家酒店的平均水平。
The only category to show a decline in traffic from 2008 through 2009 was the OTA air category which is down 15%.
2008年至2009年,流量出现下降的惟一一个类别是OTA的机票业务,降幅为15%。
In Q2 2010 the OTA share of the CRS bookings for the top 30 hotel brands reached 33%, compared to 25.4% in Q2 of 2008.
2010年第二季度,在全球排名前30的酒店中,在线旅行社占其CRS预订的33%,2008年同期的这一数字为25.4%。
This is not reflective of weak performance however, as OTA air conversion has increased significantly over the same time period.
然而,这并不能反映该类别的业绩不佳,因为OTA的机票业务的客户转化率在同期实现了巨幅增长。
And now the latest incarnation of the tentacles of the OTA is based on the model that the OTAs are offering their services to the traditional agency community.
现在,在线旅行社又采用了新的拓展模式,开始向传统代理行业提供产品和服务。
Starting today, create an incentive plan for your front-desk staff to capture an email address for every OTA customer who walks in your front door.
从今天开始,为酒店前台员工制定一个激励计划,鼓励他们向每一位前来光顾的在线旅行社客人索要电子邮箱。
The days of straight forward travel booking on either an OTA or supplier site are rapidly coming to an end.
直接通过在线旅行社或者供应商网站进行旅游预订的日子很快就要结束了。