in addition to learning about the effects of advertising on sales volumes and competitors' advertising.
除了学习广告对售卖体积和竞争者的广告效果之外。
today, with the effects of advertising on consumer preferences, these color customs are a worldwide standard.
而今天,伴随着广告对消费偏好的影响,这些用色习惯已经成了世界范围内的準则。
one is their consciousness of measuring the effects of advertising is weak; the other is the lack of an integral measuring method.
导致这种现象存在的原因除广告主和制作者在这方面的意识薄弱外,没有完整的广告效果测量方法也是原因之一。