the brand extension is the forefront theory of brand research.
品牌延伸策略是品牌研究的前沿理论。
next by multiple regression analysis, it studies the moderating effect of the consumer ethnocentrism, which moderates the relationships between brand extension and brand loyalty.
其次利用多元回归分析探讨了消费者民族中心主义对品牌延伸与品牌忠诚的关系是否有调节效应;
so the enterprises need the scientific effection evaluation method to assess the brand extension effection. then they can adjust the strategy in the process to obtain the best result.
the liquor industry has entered the brand competition time; there are both successes and failure in the brand combination and the brand extension strategy.
白酒行业已进入品牌竞争时代,目前各白酒企业在品牌组合战略和品牌延伸战略实践中成败皆有。
brand extension is an important means by which corporation directly gain profits and endlessly accumulate and expand their brand assets.
品牌延伸是企业直接获得利益并不断积累和扩大品牌资产的重要手段。
luxury enterprise can inspect brand extension from these factors, to ensure the luxury brand extension become the brand operation gradual adjustment and the brand property effective use.
this paper based on consumer havior, studies how the brand extension of international brand influents brand loyalty.
本文以消费者行为学为基础,从消费者角度研究了国际品牌延伸对消费者品牌忠诚的影响。
the appraisal of brand extension has been carried through by the way of qualitative analysis before, which makes it difficult to eliminate the influence of contrived factors.
以往对品牌延伸效果的评价大多采用定性分析,主观性强,难以消除人为因素的影响。
if the brand extension is wrong, the price of brand property will decrease and the management advantage will be destroyed.
错误的品牌延伸会使品牌资产的价值下降或者贬值,对企业已有的经营优势会产生一种战略性的损坏。
the widely application of brand extension in the social economy shows the significance of brand extension research.
品牌延伸在社会经济生活中的广泛应用说明对品牌延伸进行理论研究具有重要的现实意义。
therefore, this paper will study the factors which affect the luxury brand extension from consumer「s point.
因此,本文将从消费者角度研究影响奢侈品品牌延伸的因素。
thus, how to effectively use the brand extension strategy is the key to survival and development of luxury brand.
可见,如何有效应用品牌延伸策略成为奢侈品品牌生存与发展的关键。
in the fourth chapter, the thesis built an efficiency analysis model of fmcg brand extension in the presence of dea methods and combining the characteristics of fmcg.
在第四章借助dea方法结合快速消费品的特点构建了快速消费品品牌延伸有效性分析模型。
brand extension is very important strategy for many enterprises」 brand management.