using the brand image-building process and the survey results, the author studied of the regional image-building channels.
利用品牌形象塑造流程结合问卷调查结果,笔者探讨了塑造新疆边境旅游购物区域品牌形象的途径。
third, to brand the 「three degrees」 not one less, we know that the brand image-building in three aspects: the well-known brand, reputation and loyalty.