片语

brand equity extension品牌资产延伸

retailer brand equity零售商品牌资产

Brand Equity Engine品牌资产引擎

Brand equity assessment methods品牌资产评估方法

Brand Equity Management品牌资产管理

Brand Equity Board品牌资产委员会

brand equity evaluation品牌资产评估

Employer brand equity雇主品牌资产

英汉例句

• The estimate of brand equity is mostly relative to customer loyalty and product additional price.

  现有的品牌价值评估主要与消费者的忠诚度和产品的附加价格相关。

• Product signals always dilute the brand equity via brand extension, marketing agencies and competitors「 action.

  产品信号可以通过品牌延伸、营销中介、竞争者等途径产生品牌资产稀释作用。

• Science brand equity is emerging as a way for companies and institutions to build trust and communicate their contributions to 21st century sustainability.

  作为企业及机构建立公众信任、诠释他们为21可持续发展所作的贡献的手段，品牌科技含量价值这一概念正逐渐形成。

• Building brand equity requires a significant effort, and some companies use alternative means of achieving the benefits of a strong brand.

  建设品牌资产要求相当努力，一些公司使用其它方式从强势品牌获得好处。

• However, brand equity is not always positive in value.

  然而，品牌资产不是总能价值为正。

• David Fowler: science brand equity is the value science brings to a brand.

  大卫·弗勒：品牌科技含量价值指科技为品牌带来的价值。

• That」s great, except that your brand equity doesn't stretch to potential jobs, unless you go around explaining that you have a secret identity.

  那非常好，除了你的品牌价值不能延伸到潜在的职位上，除非你到处解释你有一个秘密的身份。

• They crafted and maintained a strategic brand — a unique, useful promise to current and prospective customers — to gain brand equity and loyalty.

  他们精心打造和维护一个战略品牌——对现期与预期用户的独一无二的有用承诺——以获得品牌资产与忠诚。

• Meanwhile, the hypothesis that the step-up brand extension positively influences on the customer-based brand equity is partly supported.

  同时，关于品牌向上延伸对基于消费者的品牌权益产生正面影响的假设得到部分证实。

• The stronger the brand equity and corporate image-especially with respect to corporate credibility and trustworthiness-the more likely it is that the firm can weather the storm.

  品牌资产和公司形象约强大，尤其是公司可靠性和可信度越强，企业抗风暴的能力就越强。

• For example, brand equity can be borrowed by extending the brand name to a line of products in the same product category or even to other categories.

  例如，可以借用品牌资产以延伸品牌名称，用于一系列在同一类别的产品或者甚至其它种类。

• Negative brand equity can be measured by surveys in which consumers indicate that a discount is needed to purchase the brand over a generic product.

  负品牌资产可以通过调查衡量，在调查中消费者指出，和一般产品相比，买该品牌需要折扣。

• How to strengthen brand equity of a firm and how it may influence customer relationship management performance?

  如何强化企业的品牌资产以及品牌资产是如何影响顾客关系管理绩效的？

• Instead of steadily building brand equity around a real value proposition, they expect to measure the immediate impact of every AD.

  他们期待衡量每一份广告的眼前影响，而不是在一个真实的价值构成附近稳步地打造品牌资本。

• Branding is also at the core of our skills and we dig into brand equity and customer-driven brand equity.

  品牌化也是我们的核心方法，我们深入研究品牌价值以及消费者导向的品牌价值。

• It also develops a customer investment return model and evaluates the long-term brand equity of the company.

  同时，利用相关数据，建立企业客户投资回报模型，并对企业的长期品牌权益进行了评估。

• A buyer would surely be motivated to keep the GE moniker and retain the brand equity built up over many years.

  买家肯定会保持GE的名字，并保留这个经过多年才建立起来的品牌资产。

• Therefore, the service quality measurement model, the brand equity measurement model and 22 research hypotheses are built and also validated by demonstration data.

  为此，构建了服务质量测量模型、品牌资产测量模型以及22个研究假设，并通过实证数据予以检验。