methods:the reasons of false drug advertisement were analyzed by using the knowledge of law, governmental adminˉistration and economy.
方法:运用法律、政府管理及经济学知识,剖析虚假医药广告的根源。
the content of drug advertisement shall be truthful and lawful, and shall be based on the insert sheet approved by the drug regulatory agency of the state council.
药品广告的内容必须真实、合法,以国务院药品监督管理部门批準的说 明书为準,不得含有虚假的内容。
result & conclusion: the department concerned should strengthen the control of drug advertisements, purify drug advertisement market, and prevent the hidden danger of drug safety from happeni…
结果与结论:监管部门应加强药品广告监管,凈化药品广告市场,杜绝安全隐患。