it is important to keep in mind that the elements in the promotion mix must be so coordinated and linked together that they will complement and reinforce each others impact on a potential customer.
推销力求使可能的买主通过这一过程,其方法是拿某一公司及其产品向顾客通报、提醒和劝导。
each part of the promotion mix is assigned a goal based on its' potential contribution to the overall plan. the main objectives that should be considered are