英语释义

1. a cost already incurred that is not subject to variation or revision and that is usually represented by a fixed asset purchased and in use

片语

sunk cost effect沉没成本效应

Sunk-cost theory沉没成本论

the sunk-cost trap沉没成本

sunk fixed cost成本

sunk sunk cost沉没成本

Economic Sunk Cost经济沉没成本

sunk-cost investment沉没成本投资

sunk-cost fallacy沉没成本误区

英汉例句

• if the service doesn「t work out (for whatever reason), you can always switch to another service or software package the following year. there」s no large sunk cost that prevents a change of vendor.

  如果对服务不够满意（无论什么原因），客户可自由更换下一年的服务商或者软件包，没有大额的沉没成本制约供应商的选择。

• in reality that effort is a sunk cost – if it's taken you five plays to like a record, that only puts it level with something you enjoyed as much the first time.

  在现实中这样的花费代价不小——也许你要听到第五遍才能喜欢上某张唱片，而有些东东可听到第一遍就能喜欢到一样的程度。

• this of course discounts research and development costs, which will be primarily borne by the private sector and be considered a sunk cost by 2025 and probably earlier.

  这当然使研究跟开发成本降低，该成本将主要由私有部分累赘，并被以为到2025年之前也许更早一些将是一个被下降的成本。

• on the contrary, the welfare of oligopoly or monopoly market is better because the sunk cost will be economized.

  反之，寡占或垄断市场的福利更好，因为研发的沉没成本得到了节约。

• costs are categorized as incremental cost and sunk cost for the sake of decision making.

  边际成本指增加生产一单位产出所引起的生产总成本的增量。

• maybe you still remember the term sunk cost i mentioned last time.

  想必大家还记得上篇文章所讲述的沉没成本。

• if these can satisfy her needs perfectly, no previous sunk cost may hold her back.

  如果这些都近于完美的话，那就没有什么沉没成本能拉回她的心了。

• then, idiscussedthe sunk cost effect on the investment decision of the firm.

  并提出了降低沉没成本对企业投资决策影响的方法。

• costs are categorized as incremental cost and sunk cost for the sake of decision making.

  为决策需要可将成本分为增量成本和沉入成本。

• the article reviews the definitions of sunk cost and the sunk cost effect, the categories of the sunk cost effect and its functional areas, then makes explanations in terms of psychological theories.

  文章概括了沉没成本及沉没成本效应的定义，沉没成本的种类和发生领域，并用心理学理论对沉没成本效应进行了解释。

• see what happened there? sunk cost came into effect.

  最终结果呢?沉没成本产生的效应。

• thirdly, idiscussed how sunk cost effect affectedthe market entering of the firm.

  并提出了预防沉没成本效应影响企业市场进入的方法。