This literary grace uses the relevant theories of Advertisement and Communication as a support, has analyzed the brand spokesman in terms of symbol, carry on deep analysis to the use of brand spokesman especially.
本文采用广告学和传播学的相关理论作为支撑,从广告传播的角度对品牌形象代言人进行了解析,尤其是对品牌形象代言人的运用进行了深入的分析。