The German functionalist approach has opened up a new perspective to the study of advertisement translation.
在诸多的研究中,德国功能法为广告翻译开辟了一条全新的道路。
Since a fundamental aspect of translation quality is equivalence, a functionalist approach to equivalence should be taken in translation quality assessment.
对等性是翻译质量的一个根本方面,翻译质量评估中应从功能主义的角度考虑对等。
This paper will focus on the application of functionalist approach to the E-C translation of the trademark, slogan and body text of the ads t...
本文就功能派理论在科技产品商标、口号和广告正文汉译中的运用证明功能派理论是指导科技产品广告汉译的一种有效方法。
Nord's version of the functionalist approach stands on two pillars: function plus loyalty.
诺德的功能翻译理论建立在两大基石之上:功能加忠诚。
The author analyzes the features of TV soft news, and applies the functionalist approach in the C-E translation of TV soft news.
作者分析了英语电视软新闻的特点,并将功能翻译理论运用到英语电视软新闻的汉英翻译中。
Thus, while the functionalist approach may tell us why all societies engage in food-getting, it cannot tell why different societies have different food-getting practices.
因此尽管功能主义者的主张也许可以告诉我们为何每个社会都要获取食物,但他们无法解释为何不同的社会采取不同的方式获得食物。
The third chapter is about the German functionalist approach to translation.
第三章介绍德国功能翻译理论。