the selling concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization「s products.
推销观念认为,如果让消费者和企业自行选择,他们不会足量购买某一企业的产品。
the selling concept is practiced most aggressively with unsought goods—goods that buyers normally do not think of buying, such as insurance and funeral plots.
推销观念在那些毋庸自找的产品上使用得最卖力——购买者一般不会考虑购买诸如保险或者墓地这些产品。
the selling concept starts with the factory, focuses on the company」s existing product.
推销观念从生产企业出发,以企业现有产品为中心。
the selling concept is also practiced in the nonprofit area by fund-raisers, college admissions offices, and political parties.