philip kotler says that the difficulty firms have in creating functional uniqueness has made them 「focus on having a unique emotional selling proposition (an esp) instead of a usp」.
a good way to accomplish this is by including a concise unique selling proposition (usp) that distinguishes you from your competitors.
一个做好这件事的方是使用简洁「独特的销售主张」(usp),这能把在竞争者中颖而出。
your unique selling proposition should be communicated in terms of how it will benefit your visitors.
您独特的销售主张,应在如何传达将有利于您的访客条款。
in turn, it should also become the vision you communicate to everyone you hire, and the selling proposition you use to pitch potential customers.
从而,它应该成为你向每一位由你雇用员工传递的那个远景,以及给潜在客户的促销提议。
position yourself. develop a unique selling proposition (usp) based on your own strengths and weaknesses as well as those of your competition.
根据你的优势弱势及竞争对手的情况发展一个独树一帜的卖点。
the definition of a unique selling proposition for a destination is a first step.
第一步需要确定独有的销售建议。
a good way to accomplish this is by including a concise unique selling proposition (usp) that distinguishes you from your competitors.
一个做好这件事的方法是使用简洁「独特的销售主张」 (usp),这能把你在竞争者中脱颖而出。
businesses also need this kind of unique selling proposition (usp) to stand out from the crowd.
企业都得靠这种独一无二的营销主张(usp)脱颖而出。
use your unique selling proposition to describe what sets you apart from other candidates.
用你独一无二的卖点来解释你为什么和其他的应聘者不同。
brainstorm the content of a white paper or information product (e-book) that will help you to dramatize your product’s or service’s unique selling proposition to potential customers.