Then, based on the survey data facing enterprises「 management personnel, this paper did statistic analysis on the cognition questions and behavioral intention questions.
The study researches into the behavioral intention affected by the economic income, gender, educational background and age structure.
研究消费人群的经济收入、性别、学历、年龄对节日餐饮消费的影响以及影响顾客行为意向的重要因素。
So from the theory of planned behavior, the paper analyzes influencing factors on the behavioral intention of university students participation in community voluntary.
因此,本文从计划行为理论的角度,试图探讨大学生参与社区志愿服务的行为意向的影响因素。
We used recognition, attitudes, preference and behavioral intention to measure the effectiveness of interactive advertising on customer」s behavior, especially from a psychological perspective.