Apple's engineering ingenuity shows itself most plainly as consumer gimmickry with hidden practicality.
苹果的工程制造才华体现在在给消费者花哨的噱头上隐藏了实用的功能。
Both moves have been criticised in the Israeli peace camp as cheap gimmickry (the mild critics), outright demagoguery (the moderate critics) or incipient fascism (the severe critics).